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Saturday 23 June 2018
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Drive a Positive User Experience Using The Power Of Big Data

Drive a Positive User Experience Using The Power Of Big Data

Everyone wants to deliver a positive user experience. Whether you’re selling your products directly to consumers on the web, or you’re using modern web apps and mobile applications to enhance the productivity of employees, everyone can benefit from a better user experience.

In this guide, we’ll discuss the intersection between Big Data and the user experience, and give you some of our top tips for using big data to drive a better experience for all of your end-users. Let’s begin.

 

1. Start By Measuring Everything

First things first – you need to start collecting data. Lots of it. You may already have access to a lot of this data, but you need to start organizing it and collating it correctly.

For example, if you run a business-to-consumer online store, you need to collect a lot of different information. Page views, bounce rate, cart abandonment, most-viewed items, clickthrough sources, and dozens of other metrics.

If you’re not already measuring this data, now is the time to start. Without data, it’s much more difficult to assess the efficacy of your website or application.

You can also consider alternative data sources, such as customer feedback and surveys, which may help you understand your current strengths – and weaknesses.

 

2. Reward Users For Sharing Their Data

 If you do choose to ask users of your website or application for their opinions about your service, or to share data about how they use your application, you will want to make it worth their while. You’re asking them to do work that will benefit you – so think about how you can reward them accordingly in the future.

 

3. Make Sure You Actually Use The Data You Collect

 All of the data in the world is useless if you just let it sit around, collecting digital dust. Once you’ve taken the time (and spent the money) to start collecting data about your user experience it’s time to put it to work.

If you’re not sure where to start, or you don’t have the necessary expertise on your team, it may be a good idea to hire a Business Intelligence (BI) consultant and a UX expert. You need to actually take action on the data you collect – and to use it to improve the experience of your customers.

 

 4. Collect Data-Driven Insights – And Use Them To Map A Path Forward

 When you take the time to pore through your “Big Data” sets, you’ll start noticing trends that will help you improve the performance of your website or application – and deliver a better user experience.

For example, if you run an online store, you may find that users tend to abandon their carts when they get to checkout and have to enter their shipping information, due to complicated forms or a user-unfriendly design.

By using these insights, you can address these particular pain points – and improve the user experience of the customer dramatically.

Use These Tips To Drive A Better User Experience Through Big Data!

“Big Data” is more than just a buzzword. By using data gathered from your users, and addressing it with the proper expertise, you can quickly begin to improve your user experience – and this will pay off in the long run. So follow these tips now, and get started!

This strategy is not our own.  Here are some additional resources on this subject: 

Experience Design in the Age of Big Data

How Big Data Can Help Designers Create a Better UX

How Can Data Science Improve UX Design?

What is Data-driven UX?

 




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