Saturday 23 June 2018
  • :
  • :

The Five Driving Forces of the New Digital Age

The Five Driving Forces of the New Digital Age

Challenges are normal in all businesses and especially in the New Digital Age. Change is a constant and the new digital transformations are latest change that fuels the Five Driving Forces that need to be addressed within organizations.  The key is driving the technology for positive results to help users within companies become more effective and efficient.  It may take some effort to convince the stakeholders that the technologies are there to help them work better and smarter.

You can read every day about new ways to do things, it is constant with LinkedIn and Twitter. Many of the areas focused on are focused on the customer experience, sales and fulfillment. There is so much more to be gained by digital investments and technology advancements.

What do you need to do to make sure you are on the right track?

Understand the business

Looking at the long-term value of your potential digital investments is key to understand what you need and not just digitizing for the sake of it. Using Artificial Intelligence is and will be an important way to improve services, and not just do things the same way but with different tools.

Breaking down the silos between departments and geographies is also a key strategy, having departments collaborate and have open discussions about projects and being transparent not only internally, but also to external customers.

Looking Outward: Beyond the IT Department and Whole Organization

Learning lessons about what is best for your organization will mean you will have to research and learn lessons from others on their digital transformations. There is a long list of technology challenges to consider–from security to cloud to a closer potential challenge; the internal IT team.

Time is at a premium, and it is difficult to dedicate time to look outside to gain the necessary knowledge and insight to see what works and what does not, but according to many surveys about digital transformation, when leaders really take the time to do the R&D and look at what organizations are doing in their own industry and beyond their own industry, the lessons will benefit their own strategies. The challenges may even lessen dramatically.  This time is well spent as it can be directly transferable to profit.

Empowering your team with the right supporting talent

Creating a strong image for your business is also key to taking advantage of the digitization of your organization.  Recruiting the right leadership in IT and other departments will have a direct effect on your ability to attract the best people, improving on the perceptions of the company can go a long way with this process.

Companies are hiring “superstars or supreme beings” to help make the process of hiring the best people a little easier. This can also be a marketing and PR boost for the company, but the balance is very delicate.

Resources are Plenty

The benefits of having many options for the management of your technology is one of the bright spots of this digital revolution.  Costs for computing, storage and networking are significantly lower than in the past, essentially falling to unheard low levels.

With many IT executives having managed with many fewer resource options is a potential benefit, as they are accustomed to manage with less, potentially resulting in even better investments in the technology and increases in budgets to use on other technology innovations.

The roles and responsibilities of the CIO is not just about driving the capability of the tech department, but outside the IT department as a spokesperson for the company and to drive digitization literacy across the whole organization.  They will have to embrace more uncertain, collaborative and explorative dynamic ways of working, all the while sharing this new strategy.

Core technology priorities are not changed from 2017

We know from many trends reports that the priorities have not changed, but the way the IT team is expected to engage with other departments is a big driver of change.

Tailoring the way in which IT delivers service and how the business needs to consume the technology is the challenge in the operational perspective.  IT leaders must meet the digital agenda and adjust to the new organization structure, improving skills of the existing team and managing the right balance between digitally focused IT supporting roles.

Leading the digital transformation in a positive and productive manner is becoming one of the top priorities of IT.  Business outcomes is the top priority of the leadership, and no technology decisions should be made without it directly supporting or feeding a business outcome.

Having an optimal sourcing model is difficult and sometimes seems as though it is out of reach. Navigating the abundance of cloud products and companies makes it more complicated than it should be.

Supporting a rich analytical and high information backbone is a true way to realize the value of digital. Digital does not only mean improving the customer experience, although it is has  high benefits.




Leave a Reply

Your email address will not be published. Required fields are marked *