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Tuesday 27 June 2017
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Software Design Thinking as the Ultimate Strategy for Innovation

Software Design Thinking as the Ultimate Strategy for Innovation

When you are creating a new piece of software or a complete software Design Thinking should be the strategy to use to move forward. Understanding how the product or application is going to be used to quickly solve problems and ultimately create a completely engaging user experience should be the top focus.

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO, IDEO

How to provide software solutions that quickly solve problems and create captivating user experiences

There are many differing opinions about how to go about this strategy; some think that developers should think like designers to help organizations develop products, services, process and strategies, allowing non-designers to use creative tools to address a vast range of development challenges.

There is another way to use Design Thinking:  by placing developers into the customer’s world allows development teams to understand first-hand what the user will be experiencing before the actual development begins.  Empathy should be at the core of the Design Thinking strategy.

Solving challenges a different way

Design Thinking is a less typical problem-solving technique.  It is a process that gets overlooked and overshadowed by more pragmatic approaches to solving the latest challenge.  Relying on and tapping into abilities like imagination to allow developers to grasp the customer’s intentions, and having a natural iterative process which allows for modifications along the way will help to create a very solid piece of software.

A strategy that relies on our ability to be instinctive and spontaneous is not the usual way software is developed. Using our intuitive behavior in conjunction with the functional will allow for the user experiences to be more solution-focused and less on the problem.  This type of solution-focused software development can enhance the development process.

Truly client centered development process

The Design Thinking process is the ultimate client-centric approach.  Creating a stronger relationship between clients and developers who work closely benefits both groups ensuring the software products and applications are high-quality and perform at the levels they need to be.

Understanding the client’s core customers can be advantageous and speed up the overall development process.  Possessing direct knowledge and being able to model a client’s customer experiences will help the development be more proactive and less reactive.  This allows the development communication process to be much more smooth, with fewer change orders, and meetings.

“Agile is about quickly developing, testing and implementing smaller chunks of work. Design thinking is about quickly understanding and defining a problem, ideating a range of solutions and testing them out through iterative prototypes,” according to the Forrester report.

Agile is a very tried and true development process, adding the design-thinking aspect to it will make it better.  Often developers are not accustomed to integrating the design process into their development or even taking design considerations into account at the beginning of the Software Development Lifecycle Cycle (SDLC).  This strategy can go a long way to increasing customer satisfaction and reducing challenges and issues on the back-end. Making adjustments to the way development is done will allow better ways to work together to enhance products and client relationships.

More about Design Thinking:

How trying a design thinking process can mean better Agile

How 5 Companies Use Design Thinking to Shape Culture

Branston pickle, design thinking, and agile

If your startup has to succeed you need “Design Thinking”




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